• Tolulope Sanusi

9 Tips On How To Price Your Creative Work



For most freelancers / self-employed creatives, pricing your services right is a task all on its own. No business model is the same and no clientele or location defined constraints are alike.

So then how does one draw a baseline and build on it, this was one of the questions answered by the Insta-Live session between Blessing Abeng @Ms_einsteinette and brand veteran Michael Janda @morejanda, with a wealth of knowledge spanning 20yrs he had alot of helpful tips to give.


One of the most impactful tips he explained is this;

Don't force your Client to fit. The fear of missing out or desperation for jobs sometimes makes us take on Client/Projects that we end up on the losing end of the bargain. Stop It. Every YES you say to a wrong client is a NO to the Client of your dreams. Learn how to say No and walk away.

Below is a summary of the fun and thoroughly knowledge packed 1 hr session.

  • Have rules for pricing your projects. No 2 projects are alike so it is ok to vary your pricing structure to fit the project.

  • Be confident when discussing your pricing with Clients, they can tell when you are unsure and may take advantage of this.

  • Ask your client for their budget. there is no sure way but a few question can help you know if they can afford your services and how much you can push for, afterall you are in business for profit.




  • Pick and choose your advice, no advice is wrong or totally right.

  • Find out your base charge, they are a few steps to finding out how much you need to break even for your business. The steps are as follows;

Know your base living expenses for the year (rent, feeding etc), divide by 12 months. Now you have your base monthly expenses, from here calculate how long be it days or weeks it will take to complete the job and add your profit. Now thats your baseline for negotiating.


  • Know your market value

  • Don't force your Client to fit. The fear of missing out or desperation for jobs sometimes makes us take on Client/Projects that we end up on the losing end of the bargain. Stop It. Every YES you say to a wrong client is a NO to the Client of your dreams. Learn how to say No and walk away.




  • Never give a discount except there is an equal and tangible trade-off, and always show your discount on your invoice. Doing so will prevent you from shooting yourself in the foot when your dream Client arrives and references the charge on the Job you were paid peanuts.

  • Show process not ideas, your ideas are why they are paying you don't give it away for free in a pitch meeting.


Take Away...

If you learnt anything from this brief summary consider giving a follow, with a ton of business & growth insight its a no-brainer.

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